Marist Fashion's 36th Silver Needle Runway Social Media & Website Director
Jan. 2022 - June 2022
Managed all Marist Silver Needle Runway productions, social media platforms, online promotions and advertisements, and communications to generate attention towards the university and the show.
Successfully organized and managed Marist Fashion’s 36th Silver Needle Runway, achieving 2K+ live audience attendance and 3K+ virtual viewers.
Managed Marist Fashion’s Silver Needle Runway social media platform and website with remarkable growth in TikTok followers from 78 to 1600+ followers, and increased the most viewed posts to 355K+ views and 74K+ likes. The same with Instagram, which gained over 600+ new followers and increased reels views to 7K+ from 1K+ on all posts.
Developed a seven-month-long social media calendar, campaigns, content, website layout, and concept, ensuring all social coverage is published on all platforms.
Statistically analyzed weekly social media analytics to track growth and engagements.
Confidently connected with industry professionals and successfully built partnerships with influencers to help with event promotions.