Marist Fashion's 36th Silver Needle Runway Social Media & Website Director

Jan. 2022 - June 2022

• Managed all Marist Silver Needle Runway productions, social media platforms, online promotions and advertisements, and communications to generate attention towards the university and the show.

• Successfully organized and managed Marist Fashion’s 36th Silver Needle Runway, achieving 2K+ live audience attendance and 3K+ virtual viewers.

• Managed Marist Fashion’s Silver Needle Runway social media platform and website with remarkable growth in TikTok followers from 78 to 1600+ followers, and increased the most viewed posts to 355K+ views and 74K+ likes. The same with Instagram, which gained over 600+ new followers and increased reels views to 7K+ from 1K+ on all posts.

• Developed a seven-month-long social media calendar, campaigns, content, website layout, and concept, ensuring all social coverage is published on all platforms.

• Statistically analyzed weekly social media analytics to track growth and engagements.

• Confidently connected with industry professionals and successfully built partnerships with influencers to help with event promotions.